How Short Product Videos Dominate Social Media
Take a stroll through Instagram, TikTok, or YouTube these days, and you’ll notice something: quick videos are everywhere. They’ve become the go-to format for everything from comedy skits to beauty tips—and product demos are no exception. In fact, short product videos are quietly taking over social media, changing the way people shop, explore new brands, and form opinions. So, what’s behind this surge in fast-paced video content? A mix of user habits, smart storytelling, and platforms that favour brevity over bulk. The Need for Speed People don’t scroll like they used to. Attention is scarce, and if a video doesn’t grab you within the first few seconds, it’s gone. That’s why product videos are getting shorter and sharper. There’s no time for long intros or drawn-out explanations. You’ve got maybe 5 seconds to say, “Here’s what this does, and why it matters.” This format forces clarity. There’s no room for fluff. Instead, it’s about showing the product in action, often in a way that feel...